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FOR IMMEDIATE RELEASE
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CineForm Selected by Cinemeta for Digital Cinema
Rollout to 300 Theatres in India
CineForm’s Software Technologies Enable High Visual
Fidelity for Digital Theatre Projection and
Dramatically Lower System Costs |
Solana Beach, Calif., September 19, 2007 – CineForm®,
Inc. today announced that HD and 2K versions of its CineForm
Intermediate™ compression technologies have been selected by
Cinemeta, Ltd, for source acquisition, storage, and digital
projection for Cinemeta’s 300-theater digital cinema rollout
that begins in India in 4Q07. CineForm is also announcing that
it has developed a secure version of its compression technology
called CineForm Secure™ based on 128-bit AES security encryption
which Cinemeta is using for an additional layer of content
protection.
Cinemeta is using CineForm encoder technology
to compress digital scans of optical film prints, and also as
its acquisition format for features originating in digital
form. CineForm Secure may be optionally applied at the time of
content acquisition, and can only be decoded by a certified
CineForm Secure decoder. For theater distribution, CineForm
Intermediate files will be sent to digital cinemas initially on
hard drives and later through satellite delivery as Cinemeta
expands the distribution architecture for its digital cinemas.
“Our digital cinema deployment plans are
aggressive,” stated Raj Grover, President of Cinemeta, Ltd.
“The India market requires a solution that guarantees the
highest picture quality and also lower end-to-end system costs
than emerging DCinema solutions. We approached CineForm nearly
two years ago to discuss our unique design requirements. We
were impressed with their flexible software design that not only
delivers high image quality but also gives us a price point that
allows us to deploy digital cinema to hundreds of theatres
across India.”
“We’re enthused to have worked with Cinemeta
for the last two years, and to be part of their forthcoming
digital cinema deployment”, said David Taylor, CEO of CineForm,
Inc. “Good partnerships work both ways, and our collaboration
with Cinemeta amplifies this. CineForm Secure is the most
visible of the features to result from our collaboration, but
numerous feature and algorithm optimizations for digital cinema
applications have now become standard within our products.”
CineForm compression technology was initially
adopted in film and television post-production as the industry’s
first compressed Digital Intermediate technology. Initially
focused on Windows applications such as Adobe®‘s
Premiere® Pro and After Effects®, Sony
Vegas, and Autodesk Combustion, CineForm recently announced
cross-platform compatibility when it began shipping for
Intel-based Macs with support for Apple’s Final Cut Pro and
Motion, Media 100, and other applications. Because CineForm’s
compression technology offers excellent visual quality and
eliminates the need for specialized hardware, it has recently
been adopted inside digital cameras as an acquisition format as
well as in Cinemeta’s forthcoming digital cinema deployment.
About CineForm and CineForm
Intermediate
CineForm, Inc., located in Solana Beach,
California, develops software products used by media
professionals in high-resolution digital cinema and online
post-production environments. CineForm's acclaimed Wavelet-based
compression technologies run on affordable Windows or Macintosh
PCs and offer unmatched visual fidelity and cross-platform file
compatibility for acquiring digital content, editing, long-term
archiving, and digital distribution. For more information,
contact CineForm at 858-345-2645, or visit CineForm’s website at
www.cineform.com.
About Cinemeta, Ltd
Cinemeta Entertainments (India) Pvt. Ltd.
endeavors to transform the Film Exhibition & Distribution
Industry in India by applying new age solutions and
technologies. Cinemeta is building India's largest film
exhibition & film distribution company. More information is
available at
www.cinemeta.co.in.
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