FOR IMMEDIATE RELEASE

Solana Beach, Calif., April 12, 2007 – CineForm^®, Inc. today announced a new product family called NEO that supports high-resolution HD and 2K media source acquisition and online editing for both Windows and Macintosh platforms.  NEO uses the Visually Perfect™ CineForm Intermediate™ format to enable an online compressed Digital Intermediate workflow.  The NEO family has three members - NEO HDV™, NEO HD™, and NEO 2K™ - each of which address specific feature and pricing needs within the high-resolution post-production market.  CineForm is also announcing that new versions of its existing products – Aspect HD™ v5, Prospect HD™ v3, and Prospect 2K™ v3 - will all gain new features, including expanded support for HD-SDI acquisition and expanded support for cross-platform QuickTime™ features.  These features are also available in the NEO family of products. As part of its expanding product lineup, CineForm is also announcing new lower pricing for its Prospect HD and Prospect 2K family of products.

The NEO Family

The NEO family is designed to offer similar features and performance on both Windows and Macintosh PCs, with resulting CineForm Intermediate files being cross-platform compatible.  Applications including Adobe^®’s Premiere^® Pro and After Effects^®, Apple’s Final Cut Pro and Motion, Autodesk’s Combustion, and Sony’s Vegas are but a few of the post-production applications that will be supported by the NEO family.  NEO HDV targets users of HDV or DVCPRO HD camcorders, and includes support for special modes in Sony, Canon, JVC, and Panasonic camcorders such as inverse telecine, format conversion, spatial resampling, and others. NEO HD offers full-raster 10-bit precision for those demanding higher visual fidelity in their broadcast or film productions.  NEO 2K includes the new CineForm 444 12-bit RGB format for professional film, compositing, and keying workflows.  To enable cross-platform file compatibility, all products offer users the choice to write CineForm files with either an .AVI or QuickTime wrapper, and will also include the ability to re-wrap existing .AVI files into QuickTime files (and vice versa).  

New Features in Aspect HD, Prospect HD, and Prospect 2K Families

In addition to on-going support for AJA’s Xena family of HD-SDI cards, CineForm’s existing products all gain support for direct-to-disk acquisition using the Decklink family of HD-SDI cards from Blackmagic Design, Inc, plus the Blackmagic Intensity (HDMI) card.  Files can be written to either CineForm .AVI or QuickTime files.  With CineForm’s recent focus on supporting Macintosh PCs, all of its products are gaining new features to ensure cross-platform (Windows and Mac OS X) file and workflow compatibility.

Additional product details are available on CineForm’s website www.cineform.com.

“Our NEO family is perhaps one of our most important announcements to date”, said David Taylor, CEO of CineForm.  “Our customers have expressed on-going frustration because of their previous difficulty in achieving cross-platform workflow compatibility between Windows and Macintosh platforms.  This becomes even more acute as the market rapidly embraces high-resolution workflows.  NEO is designed specifically to help bridge the two platforms, allowing new workflow efficiencies and compatibility between both that has not previously been possible.”

Pricing and Availability

NEO HDV, NEO HD, and NEO 2K will be priced at $249, $599, and $799 respectively.  NEO for Windows will be available for purchase in early May.  Availability of NEO for Mac OS X will be announced later. 

Prospect HD v3 will be priced at $999, and will now include both the “Edit” and the “Ingest/Edit” capabilities that were previously provided in separate versions of Prospect HD.  Prospect 2K-Edit, which now includes single-link HD-SDI ingest, will be priced at $1999.  Both will be available for purchase in early May.

As part of its new product rollout, CineForm is offering special pricing on most of its products through the month of April, details of which are available on CineForm’s website: www.cineform.com.  Upgrade policies for existing CineForm customers are also available on its website.

About CineForm and CineForm Intermediate

CineForm, Inc., located in Solana Beach, California, develops software products for use by media professionals in high-resolution acquisition and post-production applications. Powered by CineForm Intermediate, CineForm's acclaimed products provide unmatched visual fidelity and real-time performance within an editing environment while enabling an online compressed digital intermediate workflow that runs on affordable Windows or Macintosh PCs. For more information, contact CineForm at 858-345-2645, or visit CineForm’s website at www.cineform.com.

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