FOR IMMEDIATE RELEASE

CARLSBAD, CA, April 19, 2004 – CineForm, Inc. today is introducing Prospect HD™ for Adobe^® Premiere^® Pro, the world’s first software-based 10-bit real-time high-definition (HD) video engine.  Working closely with Microsoft^®, CineForm developed Prospect HD to run efficiently on the Windows^® XP desktop, delivering an online multi-stream workflow for film, broadcast, and corporate media professionals at a fraction of the cost of alternative solutions. 

Prospect HD supports a multi-resolution workflow with 8-bit and 10-bit video precision at resolutions up to 1080p30. With an HD-SDI input/output interface, editors can capture from professional camcorders and decks seamlessly within Adobe Premiere Pro 1.5, with real-time YUV monitoring of the timeline.  Prospect HD runs on a dual-Opteron Windows XP PC, and requires no specialized processing hardware.

At introduction, customers can purchase Prospect HD exclusively on BOXX Technologies’ new HD [pro] RT fully-integrated system.  HD [pro] RT with Prospect HD will process up to three 1080p30 streams simultaneously in real time, including color correction, effects processing, transitions, titles and graphic overlays with motion.

CineForm will be demonstrating Prospect HD at NAB in Las Vegas, April 19th-22 at the following booths:  Microsoft (SL5445), Adobe (SL4730), and BOXX Technologies (SL1755).

“CineForm’s Prospect HD software engine and real-time video processing performance is truly groundbreaking,” said Todd Bryant, founder and CTO of BOXX Technologies. “By offering Prospect HD in our new HD [pro] RT system, we deliver a comprehensive HD editing solution that exceeds the performance of comparable solutions, and at a far lower cost than anything currently on the market.

“Prospect HD, CineForm’s powerful new video engine, will transform workflows for video, film and broadcast professionals on the Windows XP desktop,”  said Dave Fester, general manager for the Windows Client Division at Microsoft Corp.  “The capability for real-time multi-stream editing on the Adobe Premiere Pro timeline together with integrated WMV HD support for dailies or final delivery raises the bar for PC-based HD desktop production”.

“Thanks to the work of partners like CineForm, Adobe Premiere Pro has matured into an outstanding platform for creating HD video content, setting a new standard for professionals editing video on a PC”, said David Trescot, Senior Director of Digital Video at Adobe Systems.  “CineForm’s innovation raises the bar even further by offering real-time multi-stream performance through their software architecture, 10-bit arithmetic, and HD-SDI timeline monitoring within Adobe Premiere Pro.  Together we are offering previously-unachievable capabilities to a whole new set of broadcast and film professionals."

How Prospect HD Works

Prospect HD’s remarkable performance is achieved through its patent-pending algorithms which access and process high-resolution video data in an extraordinarily efficient manner.  Video is ingested from a variety of 8-bit or 10-bit HD sources, including HD-SDI and HDV, and in real time converts the source stream into CineForm’s highly-efficient Visually Perfect™ format prior to writing the stream to disk. This workflow reduces the bandwidth normally required to process high-resolution content and substantially lowers the cost of associated storage to create a highly productive environment. 

The Prospect HD pipeline also eliminates the need for expensive and redundant video capture, by working with full-resolution source material and never creating intermediate proxy files.   Prospect HD’s AVI file structure ensures file compatibility across a broad range of Windows-based applications including Adobe After Effects and Windows Media Player.

Pricing and Availability

Prospect HD will begin shipping in the second quarter of 2004.  At introduction, Prospect HD can be purchased exclusively through BOXX Technologies’ HD [pro] RT real-time editing system.  HD [pro] RT pricing is available through BOXX Technologies.  Generalized availability and pricing for Prospect HD will be available later this year.

About CineForm

CineForm, Inc., located in Carlsbad, California, pioneers software technologies and products to fuel the creativity of media professionals. CineForm's acclaimed products optimize high-resolution video performance and deliver an online editing workflow for the post-production environment. For more information, contact CineForm at 760-804-5905, or visit CineForm’s website at www.cineform.com.

About BOXX Technologies

BOXX® Technologies, headquartered in Austin, TX, delivers technology to the innovators in the digital media community with high-performance, flexible workstations and turnkey solutions that enhance creativity and fuel innovation. The BOXX series of high-end workstations are used extensively throughout the 3D, visual effects, animation, broadcast, postproduction, digital video and film and HD communities. For more information about BOXX Technologies, please visit the BOXX web site at www.boxxtech.com or call toll free 877-877-BOXX (2699) or 512-835-0400 (outside North America).

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