CineForm Management

Home > About CineForm > Management

Management

People at CineForm

CineForm, Inc. was founded by a group of seasoned professionals passionate about video, especially the rapid migration to high-definition. Our team members share an exciting vision for the future of real-time high-definition video, and have substantial previous experience with:

Building successful early-stage digital video companies
Successfully developing high-revenue markets for innovative new technologies
Innovating and optimizing real-time digital video and image processing algorithms
Developing and deploying real-time digital video hardware and software

David Taylor, Chief Executive Officer
David Taylor has been in the high technology business for 20 years, 18 of those in Silicon Valley. He is a veteran of five start-up companies, of which three are public today. He has multiple successes developing young companies from concept to success through profitable revenue generation. Recently, David was the founding CEO of Dazzle Multimedia, currently a $70M consumer-focused digital video company that was acquired in 2000 for $100M. As an early employee at C-Cube Microsystems, he built the Company's broadcast business from $0 to $75M in three years, which included the video compression technology developed for and deployed by Thomson Consumer Electronics for the highly successful DirecTV program. He has a bachelor's degree in Electrical Engineering from Cal Poly San Luis Obispo.

David Newman, Chief Technology Officer
David's desire to make film and video production fast and flexible - at the highest quality - is driven by his personal interest in film - whether as a consumer of independent film (favorites : Pi and Bad Boy Bubby) or as a filmmaker himself (nothing at the multiplex yet.) While waiting for that perfect film project, David has spent 14 years in engineering design and management, developing both hardware and software solutions in the field of digital video. David evolved his career from working as an independent contractor in Perth, Australia to a founder of Applied Magic in San Diego. Through his seven years at Applied Magic, David grew from Principal Engineer to CTO, while he headed the development of four different professional and prosumer audio/video products. David holds the US patent on the underlying technology that powers Applied Magic's ScreenPlay turn-key editing products, and has filed eight more on related video editing technologies. David continues to use all the tools he designed for his own side film projects -- which helps keep the fun in his engineering activities. David has a bachelor's degree in Electronic Engineering from Curtin University in Perth Australia.

Mary Reeves, Vice President of Sales
Mary Reeves is a veteran of the high technology business with 20 years of experience in sales, marketing and business development for the digital media and entertainment industries. Her pioneering spirit has successfully developed sales channels and drove revenue for several emerging and established digital media technology companies. Mary has also been active in the creative community introducing new tools for content creators, as well as producing several independent videos for corporate and cable customers. Recently, Mary was the worldwide media & entertainment market development manager for Silicon Graphics. She managed the relationships with key independent software vendors – Discreet, Alias, Avid/Softimage - responsible for $80M in revenue and drove the outbound messaging and customer requirements for the digital content creation marketplace. Prior to SGI, she was with Avid Technology as the account & program manager responsible for doubling sales in the entertainment rental marketplace, as well as designing and executing the Avid Authorized Rental Program. Previous to Avid, Mary owned an independent manufacturer’s representative company specializing in digital media products.

Ed O'Sullivan, Chief Financial Officer
Ed has over eighteen years of financial and operational management experience with technology and life science companies. He has start up experience as well as Fortune 100 experience. Ed’s past assignments include Nextec Applications, Inc., a start up company, where he was one of the founding members of the management team. In his capacity as Chief Financial Officer, he was responsible for Nextec's global financial, administrative and manufacturing operations. He also served on the Board of Directors for Nextec Applications, Pte Ltd., a Singapore company. Prior to Nextec, Ed served as Controller, Secretary and Treasurer of Newpoint Corporation, a subsidiary of Proxima Corporation, a manufacturer of computer peripheral equipment and liquid crystal display panels where he was responsible for all financial activities as well as manufacturing operations. Prior to Newpoint, Ed served as Director of Finance and Secretary for Fluid Systems Corporation, a subsidiary of Allied-Signal, Inc. He also served on the Board of Directors for Fluid Systems Ltd, a United Kingdom company. Prior to Fluid Systems, Ed served as Chief Financial Officer and Secretary for Electron Inc., a manufacturer of automated revenue control and collection systems, where he was responsible for all financial activities. Ed received a Bachelor of Arts degree from the University of California San Diego, Revelle College and a Masters of Business Administration degree, from the University of San Diego.

Dr. Brian Schunck, Principal Engineer
Brian Schunck received his doctorate in Electrical Engineering and Computer Science from MIT for work on motion estimation and the segmentation of regions of motion. He performed research on edge detection and active-ranging at General Motors Research Laboratories, and was a founding member of the Artificial Intelligence Laboratory at the University of Michigan. Brian did research in the fields of fitting contours, surfaces, and volumetric models to range and CT/MRI data. He has taught courses in artificial intelligence, machine vision, and computer graphics. He was Director of Vision Software at Adept Technology and lead the development of a new vision system on the TI C80 DSP. Brian was a Principal Research Scientist at Tiernan Communications, optimizing MPEG-2 codecs for Pentium processors.

Henk Hanselaar, Director
Henk Hanselaar is a Managing Director of Trumpet Partners, LLC, an investment banking firm located in San Diego, CA. Henk’s career spans 34 years in banking, venture capital and executive corporate management, with emphasis in the broadband and broadcast communications industries. Immediately prior to joining Trumpet Partners, Henk was a Director, President and CEO of DIVA Systems Corporation. DIVA has been a pioneer and industry leader in Video-on-Demand systems over cable networks. In 1998 he co-founded and was a general partner of Hamilton Apex Technology Ventures, a $150 million San Diego based venture capital firm. Henk has served as the workout CEO for two US and one German company. In 1991 Henk participated in the buy-out of the communications division of OAK Industries, Inc., where he became a Director, President and Chief Executive Officer of the company renamed TV/COM International, Inc. Between 1987 and 1990, he Hanselaar was Senior Vice President of the Enterprises Division of General Atomics, an international technology company headquartered in San Diego. Prior to 1987, Henk spent 14 years at Citibank in Europe and the United States. He graduated from Nijenrode University in The Netherlands, earned a BBA degree from the University of Oregon, and MBA from Santa Clara University. In 1987 he attended the Harvard Business School PMD program.